freeview DTT Service Name Announced

Freeview HDFreeview today announced the name, and unveiled the logo, of its new HD capable digital terrestrial service. It will be known as the freeview|HDTM service.

“We want consumers to know what their choices are for digital television and radio access. The name we’ve chosen clearly does that. It’ll enable consumers to clearly identify the consumer electronics devises that include a freeview HD capable receiver and provides broadcasters with a platform to showcase high definition programming. The freeview|HDTM platform will be operating at the cutting edge of broadcasting innovation,” says Steve Browning, General Manager, freeview.